Graphic Design Communication
Luke O Donnell
This Is Golf
Golf has long been viewed as a sport for the elite, reserved for those who can afford the country club memberships and expensive equipment. But the reality is that golf is a sport for anyone who has the passion and dedication to play it.
That’s where “This is Golf” comes in. Our new association aims to portray golf in its real form, highlighting the fun, camaraderie, and athleticism that make it such a unique and rewarding sport. Our focus is on reaching a younger audience, who may have misconceptions about what it’s all about. We hope to inspire a new generation of golfers and show them the true beauty of this timeless sport.
My Open project design showcases the annual publication of the TIG promotional editorial piece, the publication of this book would be twice yearly, with it going on sale in all local bookstores alongside sports shops and tournament venues.