Animation & Motion Design
Jane Carmody
Against the Flow
Against The Flow is an animated awareness video with the aim to educate audiences about more sustainable sanitary products. My video is a sequence of abstract imagery that follows a poem spoken by a young women. My poem describes the uncertainty and lack of comfort women have about menstruation. How it can be difficult to have a conversation and talk openly about our monthly cycles. My poem addresses how women find it difficult to feel empowered and confident when the topic of periods are clouded with a lot of shame.
While tackling the taboos my animation promotes the menstrual cup- a product relatively new to the market which is sustainable and affordable. I also felt that this was an important topic to address to encourage more women to celebrate their womanhood and to achieve more positive societal attitudes. The abstract nature of my animation has an emotive tone, to communicate to a larger catchment group of all different backgrounds and circumstances.