Graphic Design Communication
Eala Mardell
The Domino Effect
In a similar manner to the domino effect, our actions today end up having a significant impact on the future generations. Luckily, we all have the ability to live more consciously and end this chain reaction.
This animation helps highlight the individual responsibility that each person has to make small changes in their own lives that will have positive repercussions for the future generation. Upon pushing the first domino, the next domino in line will be knocked over, and so on, thus causing a chain reaction. In a similar way, our individual actions can build up collectively and create a much bigger impact then we expect in the future. These small actions will inevitably affect the future generations, particular when it comes to the climate crisis. This animation delivers an important message through an entertaining and lighthearted approach. The ending scene shows the domino falling into a hand, this reinforces the message that every individual has the ability to end the chain reaction by living more consciously with the future generation in mind.