Graphic Design Communication
Cathal Humphreys
Life After Rugby
I chose to deal with the subject of Rugby for my Open Project. The Campaign dealt with what happened to the players after their professional careers. The campaign doesn’t deal with the obvious physical effects of the sport but the mental side to it, showing how the players have had to deal with dementia, loss of identity and depression afterwards. The animation shows the journey of the player, putting an emphasis on the collisions involved in the sport. The Collisions are increasing and becoming more common due to the sheer size of the players and the rules that are currently in place. Visually the animation is dark and to the point to send a strong message. It also takes on a slow pace and forces us as the fans to reflect on the subject while watching. The final message is clear, we need to support and help these players. A motion piece leads the campaign followed by a website and social media presence along with external assets such as a Match Day program and Stadium banners and side-line graphics.