Graphic Design Communication
Kinga Kalecinska
EngageForChange
EngageForChange is a campaign strategy which aims to foster a culture of informed voting and collective engagement in politics among young people, highlighting the importance of every vote and encouraging them to raise their voices collectively to effect change.
In addition to posters that aim to challenge viewers and provoke accountability, a central feature of the campaign is an innovative digital platform that aims to educate and empower young voters, providing them with an easy way to access information about the government and political processes. The app offers a news feed that is free from clickbait and political affiliations, ensuring that users can trust the information they receive. Additionally, the app offers a quiz upon registration that helps users identify their political values and the political parties that best align with their beliefs.
Through in-person workshops, EngageForChange introduces young people to the concept of voting and the significance of staying engaged in politics. This is done through a poster, which prompts viewers to select a sticker with an icon that resonates with them and cast their vote by placing it on the poster. By visualizing the collective voice of young people, this poster serves as a powerful symbol of the importance of engagement in the democratic process.