Graphic Design Communication
Indica Allin
This Side, That Sid
The Internet has made it easier for people’s music listening experience to be more varied and diverse than ever before. Streaming services have also helped the average music listener have more access to different kinds of musicians and artists from around the world. There is a perception in “Western” society that music fans among us already have broad music taste, but is this true? Research into diversity and representation in music listening, in Ireland and globally, reveals there is still an issue with radio stations and traditional media not dedicating enough airtime to non-white, non-male artists.
This campaign positively promotes the idea of diversity in music. This Side, That Side consists of an informative publication, along with a poster series, and an engaging and interactive social media campaign. The publication itself is a 40-page booklet of gathered research on the topic of diversity as well as results from my own conducted survey, revealing the true nature of music fans listening habits. The social media campaign includes motion graphics and music discovery challenges for music lovers to take part in. The posters also act as a reminder to music fans to be more conscious of diversity.